By Fisayo Ajibola
The Group Managing Director of COSSE Group, one of the leading integrated marketing communications (imc) in Nigeria, Mr. Funmi Onabolu has followed in the footsteps of Dr. Biodun Shobanjo of Executive Chairman, Troyka Holdings and Sir Steve Omojafor, Chairman, STB McCann Group to be named the prestigious chairman of the 2024 Industry Summit.
The event themed: Sustainable Marketing for Growth would also feature Dr. Felix King Eiremiokhae, Group Managing Director of Oracle Experience, the largest experiential marketing agency in West Africa as the Co-Chair.
The summit, which is scheduled to hold on Friday, May 3rd, 2024 at the Marcelina’s Place Ikeja GRA, Lagos would also feature the marketing director of Nigerian Breweries Plc, Mr. Emmanuel Oriakhi as keynote speaker, the head of unit, sustainability at Access Bank, Mrs. Omobolanle Victor-Laniyan and manager brand, strategy & communications at Stanbic IBTC, Ms. Rita Akao will feature as guest speakers.
Onabolu with over 41 years of work experience in the Nigerian advertising industry is a seasoned marketing communications professional with a passion for creating and deploying simple but effective solutions to marketing challenges.
According to him, “I have a strong expertise in integrated marketing, advertising, content, experiential marketing, media planning and buying, digital marketing, and channel solutions adding that ‘I currently lead COSSE Ltd, a group of specialist companies that offer a full range of marketing communications services to clients across various sectors and industries.”
His top skills include strategic brand consulting, brand communication, advertising, integrated marketing communications planning, and brand activation.
In the press statement signed by the Publisher of The Industry Newspaper/Convener of The Industry Summit/Awards (TIES), Mr. Goddie Ofose, he said that “The 5th edition of the Industry Summit is focusing on sustainable marketing, which is a purpose-driven practice that works to orientate businesses, brands and society towards a sustainable future, influencing appropriate awareness, aspiration, adoption and action across economic and sociocultural systems by taking necessary accountability for its impacts and opportunities.”
“In today’s ever-evolving world, debating whether to incorporate sustainability into business strategy is no longer an option. Considering a values-driven approach when developing business strategies can be vital to long-term success” he said.
Therefore, we have carefully selected these professionals and experts to deliberate on the subject matter, highlight challenges and proffer solutions where private and public sectors could take lessons from and improve upon whatever they have been doing,’ Ofose added.
The Industry Summit/Awards is a brainchild of The Industry Newspaper Limited, publishers of The Industry Newspaper (theindustry.ng) and 789marketing.ng.
The summit is designed to bring together industry leaders across the continent in all sectors in the quest to rev up conversations that will move the Nigeria business, economy and communication industry forward.
