The second edition of Nigeria’s only authentic Consumer Awards may have some surprises as consumers voting exercise for the 2023 edition of the awards has reached a remarkable 20,000 mark even as underdog brands such as Glo, WAW and Rite Foods leading in their respective categories.
A cursory observation of the 2023 Consumers Value Awards voting portal revealed that with the voting just only half way gone, over twenty thousand consumers have cast votes in the fifty-two different categories of brands listed as value for money brands.
The leading position among the voting categories is the Cement, telecommunications, and Detergent, with over eight hundred votes each. Others, such as Seasoning, Cooking Oil and Butter, came second with over four hundred votes.
The third category of the leadership board of votes is Pasta, Energy Drinks and carbonated drink, with three hundred votes each.
The voting process will close on 31st July 2023 at midnight.
This year’s event theme is Consumer Satisfaction Index, and the award ceremony will hold at Radisson Blu Hotel Ikeja on Isaac John Street.
Also, Glo is leading in the two categories of Telecommunications and Data value for money with 56% and 54%.
Rite Foods brands Fearless Energy drink in the energy drink category, 71%, Bigi Cola 50% in Carbonated drink, and Bigi Sausage 44%.
Other leaders in different categories of the ongoing voting as it enters the third month are Waw detergent with 62%, Hypo Toilet Cleaner at 78%, and Dangote Suga at 70%.
Akonte Ekine, Chief Executive Officer and Chief Analyst BrandXchange revealed that the voting remains transparent as the consumers are the judges and jury in the entire programme. It is a statement of appreciation and validation of brands in the market based on the Consumer rights to better service and to be heard among its eight rights.
We delivered over three hundred letters to respective brand custodians to inform them of the nominations, and we have seen incremental growth in the voting compared to the 2022 edition.
In line with the programme, dignitaries within the marketing and manufacturing space will grace the second edition.
